Five major ways to use remote video testimonials
Stories told by your customers are always of the highest value, as they create credibility for your brand. People trust others’ genuine experiences, and with video content, your business can accomplish more engagement than any other way of communicating.
Stories told by your customers are always of the highest value, as they create credibility for your brand. People trust others’ genuine experiences, and with video content, your business can accomplish more engagement than any other way of communicating. One of the simplest ways to enhance your company’s reputation is with captivating remote video testimonials. This is a tried and true way to create invaluable social proof for your brand.
What Are Remote Testimonials?
Remote testimonials are interview-based testimonials, where a production manager interviews your customer using questions designed to achieve your goals. The production manager will interview your client to get the necessary content while having a natural conversation, documentary style. The result will be authentic and engaging.
Remote Testimonials are recorded conveniently on your customer's device with the assistance of professional quality devices, such as a microphone, light, and camera, which are sent to them to use. This keeps the video quality high. The production manager will guide your customer to get the best audio and image possible. Then, the original footage will be uploaded to the cloud and edited by experts, with audio sweetening, color correction, and added graphics.
How to Use Remote Testimonials
How can you use remote customer video testimonials? Here are five prime ways:
1. Post It on Your Website
Embed the testimonial videos on your website on a testimonial page that people can easily find. This is the ideal way to build trust with prospective clients. Ensure that you have at least 3–4 testimonials that tell different stories, so you can address all of the pain points your product or service solves.
2. Upload It to YouTube
If you already have a YouTube channel, upload your customer testimonial videos there. If you don’t have one, create a channel and profile for your business, then post. Since YouTube belongs to Google, people may discover your videos before finding your website. After posting those videos on YT, you can embed them directly on your site. Make sure to give a compelling description and title with words that somebody seeking a service like yours would use while searching, instead of only the client’s name.
3. Add It to Email Campaigns
Add customer testimonials to your email campaigns, either in general outreach or in your newsletter. Video content can increase click through and engagement in your outreach efforts.
4. Share It on Social Platforms
Share testimonial videos on different social platforms. While posting on Facebook or LinkedIn, ensure to upload the video directly to that platform instead of just posting a link to the YT video. Social platforms give more exposure to videos posted this way than via link.
5. Utilize It in Your Sales Process
Use remote testimonials to increase your conversions. View them live on discovery calls, include them in preliminary and follow-up emails, or in your deliverable content.
Remote video testimonials are a cost-effective, convenient, fast alternative to on-site, full production customer testimonial videos. If you want a hassle-free, proven way to elevate your brand, establish rapport, and inspire your audience to take action, CaseLeap can help. We make it easy, every step of the way. Get in touch to get started!