Case study interview best practices: conducting case study interviews right way
Every brand proclaims that they can best meet their customers’ requirements. However, people want to know whether you can live up to what you promise, and that’s where case studies of your existing clients play a role.
Every brand proclaims that they can best meet their customers’ requirements. However, people want to know whether you can live up to what you promise, and that’s where case studies of your existing clients play a role. To create high-value case studies that can help you convert and attract new customers, you must start with a rock-solid interview. This blog post will discuss case study interview best practices to help you draw attention and promising leads to your business.
Importance of Interviewing Customers Directly for Case Studies
Case studies help brands showcase precisely how they can help fix particular pain points, provide an accurate example of what type of outcomes people can expect from those brands’ products or services, and show how customers are using their tools or products.
If you are busy, it can be better to hire an organization to arrange the case study interviews on your behalf. This will be the right way to get basic information about your customer’s experience, especially if you want to demonstrate fast results.
Case study interviews can usually take place by email, Zoom meeting, phone call, or in person; however, the concept is that there is enough space for open discussion. These interviews can help you go beyond fundamental information so that you understand the story and the pain points of how your customers have been affected.
There is also a possibility that your customers will share more during this open conversation than they would have thought to share on a form. Strong case study interviews are a crucial part of producing engaging, dynamic content that can easily convince your target audience that you are the right option to buy from.
Best Practices for Conducting Case Study Interviews
Conducting a great case study interview comes down to solid preparation. Let’s have a look at the right practices for conducting case study interviews!
1. Consider Your Target Audience’s Pain Points
Before creating your case study interview questions, think about what message you want your case studies to convey. Case studies allow you to go beyond sharing simple results and completely address the pain points of quality leads. Since pain points are a vital part of writing engaging case studies, clarify your audience’s requirements and different niches. You can ask the interviewee questions that can help you address the pain points in the case study.
2. Prepare Your Questions
After considering the pain points of your target audience and possible objections from the interviewee, prepare all the questions for your case study interview. Conduct a study on every case study subject beforehand and try to ask only appropriate questions. Write your questions down, even if you are having a Zoom call. Check everything twice before the interview starts.
3. Search for a Story
After putting together all the questions and interviewing the case study subject, look for a story. Your story must be brand-centric and should not be complex or long. You can hire an organization to write the whole case study around an amazing story and see precisely how impactful this is with a catchy headline.